Job Description

About the role

Mackenzie Wells Fitness is exploding. Mackenzie is one of the biggest and fastest growing fitness influencers on social media (

We're hiring a Social Media Strategist to own the creative engine behind it — someone who lives in the platforms, spots trends before they peak, and can take an idea from research to posted.This is a hands-on role, not an oversight one. You'll be writing the copy, shaping the concepts, and running the process that gets content out the door consistently.

What you'll do

• Live in the weeds of social — track trends, formats, sounds, competitors, and audience behavior across Instagram, TikTok, and YouTube, and turn that research into a point of view on what we should be making
• Own the content calendar end to end: concepting, scripting, captions, hooks, and posting cadence
• Draft copy in Mackenzie's voice across posts, captions, stories, email, and campaign assets
• Run the full creative process — brief the idea, coordinate the shoot, manage revisions, ship it
• Partner closely on training and program content, translating fitness expertise into content that actually performs
• Organize and manage the editor workflow: build the pipeline, set turnaround expectations, give clear feedback, and keep edits moving
• Report on what's working — track performance, run tests, and adjust strategy based on the numbers

What we're looking for

• 3-5 years running social for a creator, fitness brand, or consumer brand
• Deeply online. You know why a format is working, not just that it is
• Strong writer with range — you can nail a hook, a caption, and a longer narrative post
• Comfortable owning process and deadlines without being managed
• Experience directing editors or freelancers and giving actionable creative feedback
• Fluent in Instagram, TikTok, and YouTube analytics; familiar with scheduling and project tools (Notion, Later, Asana, or similar)
• Genuine interest in fitness and wellness

Nice to have

• Basic editing chops (CapCut, Premiere, Canva)
• Experience with brand partnerships or launch campaigns
• Community management or newsletter experience

Why this role

Small team, real ownership. You'll shape the voice and strategy of a growing brand rather than execute someone else's plan — and see the impact of your work in the numbers every week.

To apply:

If selected for next steps, we will ask you to share:

• Portfolio and examples of your work
• Brief 3-5 minute intro video sharing your story, experience and why you are a good fit

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